Can't Listen - No Problem! Here is the Transcript:
Hey! It's your virtual biz bestie Romaine Brown Palmer and today I want to talk about something that many Virtual Assistants and Service providers struggle with - Creating Content!
Whether it be for themselves or for their clients, the struggle to create fresh content is real! So I wanted to share with you a simple strategy that I apply to content creation that will allow you to map out up to an entire year of content and remove this as a stressor in your life!
Now we know how important it is to share relevant and powerful content when trying to build your audience and community. Maybe you are supporting a client in doing that as well. So now you find yourself having to not only create amazing content for your client but also for your business.
When it comes to content you can take multiple tactics but at the core, all strategies fall into 2 categories.
Proactive and Reactive.
Proactive - allows you to plan out content in advance and puts you in set it and forget it mode.
Reactive - allows you to build based on the feedback and immediate needs of your community.
Each of these has their Pro's and Con's which affect your decision-making around which process is going to work best for you.
The Pro's to proactive content strategy is that you can spend 1-2 days to batch out the next few months to a year. It allows you to create and release this project from your to-do list. The Con's to this is that as the market changes, content you created a year or even a few months ago may become out of touch. The fix to this is to be aware of your content, try to make as evergreen as possible by not making reference to dates or things happening in the news.
For Reactive, the Pro's is that you are always delivering content that feels right on time for your audience, feels fresh, and also exciting. The Con's to reactive is that you always feel as though you are in creation mode and so it makes it hard to release or delegate this process. The fix to this is to create a framework for pulling together content, that is easy to follow.
That can be your rinse and repeat cycle.
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Here is the simple 3 step framework that I recently developed to apply to either type of process.
Step 1: It starts with a theme. Each month - assign a theme to the month and create a blog post or video around that theme. Your original post should have an opt-in to a product, freebie or at the very least a call to action to join your mailing list or book a call. Make sure your post has at least 4 solid points that can almost stand alone as a topic you can expand on.
Step 2: Each point becomes a week's theme. This allows you to really expand on your point while also engaging your audience into the story over the course of the month. This also serves as an opportunity to really present yourself as a subject matter expert.
Step 3: For each point, develop creatives for each of your platforms. Having templates makes this process even easier. Create tip memes for Instagram, Facebook, and LinkedIn. Create a video for TikTok and Reels. Create 2-3 Tweets pulling from sections of the post and Create 2-3 Pinterest pins. All of these, lead back to your original post and your call to action.
Here is a simple example of how this can be done for the 1st week, using this framework, using this blog post as an example:
Whichever content creation style suits you best, this allows you to create - and delegate - to get it off your plate!
I hope this was helpful to you! Be sure to join my Virtual Biz Besties Private Slack community here for more tips, monthly training, and resources for virtual service providers!
Your Virtual Biz Bestie,
SAVE THIS FOR LATER!!